The ever expanding world of Indian wedding market



Feb 25 2019     By Asha Parvathy


Indian weddings are known for its pomp and grandeur. Over the years the big fat Indian weddings have only become fatter. The surge in people’s demands has helped the wedding industry to attain a growth rate of 25 percent every year.

 

The-ever-expanding-world-of-Indian-wedding-market

 

Now the wedding traditions and rituals have transcended cultural borders. Rituals of a particular community or region are no more limited to that group.  That is how many South Indian Hindu and Christian weddings now have mehndi and sangeet ceremonies.

 

Many South Indian brides now prefer lehengas over the traditional Kanchipuram sarees for their engagements and receptions. The change is not just among the female population, the men also have shifted gear to suits, sherwanis and bandhgalas for the wedding.

 

The-ever-expanding-world-of-Indian-wedding-market

 

Now most of the brides have a clear picture of how they want their bridal look should be. Many prefer bespoke jewellery and know which piece of jewellery matches with what type of attire. Chunky jewellery is trending these days.

 

Many brides are now hiring services of celebrity stylists to get their bridal outfit, jewellery and overall look perfect. With a stylist's experience and knowledge on designs, trends and fashion the brides could attain the perfect look she has been dreaming for long.

 

The-ever-expanding-world-of-Indian-wedding-market

 

Destination weddings have become a trend. Because of this trend even if you don’t belong to the bluebloods you can have a royal wedding, provided you are willing to spend. The destination wedding craze has become a blessing to the tourism industry in a way.

 

Other areas where we Indians don’t hesitate to spend our money are on wedding feast and décor. Décor is an inevitable part of theme weddings. Décor is a blessing for those who love to marry in a fairytale setting.

 

The-ever-expanding-world-of-Indian-wedding-market

 

Earlier, the wedding photographs were more like a physical proof for the wedding ceremony. Now the term wedding photography has many connotations. Pre-wedding photography is a big trend these days. There are many professional photographers who even specialise in wedding photography.

 

Wedding photographs have acquired a personal tone now. Creating unique coffee table books with candid pictures and vintage looking pictures have become a must in weddings.

 

The-ever-expanding-world-of-Indian-wedding-market

 

Another new entrant in our wedding traditions is the bridal shower and bachelor trips and parties. Our wedding cards have transformed from a mere reminder of the date and venue to exclusive pieces of art.

 

Earlier the custom of return gift was the tradition of some community, but nowadays it has become an inseparable part of all the Indian weddings.

 

 Well, if you take this is one market which never goes down, we Indians and our craze for everything grand will definitely nourish the wedding market for many years.

 

Picture Courtesy: Nias Marikar & Watermark Event Solutions







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