Bridal Costume Designing

ROUKA

About ROUKA

ROUKA believes in being a contemporary harbour to the effervescent tradition of India. The meanings of ROUKA travelled from two places. Meaning ‘bodice’ in Malayalam and ‘corridor’ in Japanese, when they met, they merged to create a brand that stands for the modern eclectic woman. Just as the words snugly exist in two diverse languages, she fits perfectly into the two worlds - the old and the new. She does not need to flit between the two-she just fits them together and completes the puzzle.

Special Features

ROUKA stands for work that forms the corridor, empowering both the weaver and the wearer - getting them to set out on a fascinating journey, together. At the helm, is the designer. His sole aim is to make this a memorable voyage- working with craftsmen to co-create unique products that he claims is functional fashion.

ROUKA makes simple, fun clothes for the beautiful everyday. We're modern, Indian and tropical.

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