Yes, Sangeetha Jewellery at Kochi has been setting themselves apart with the lasting beauty and intricate jewellery collection that are so beautiful that they become heirlooms to be handed down generations.
Established in the year 1986 by EK PAUL, Dr. Shaji Paul decided to take a special interest in the jewellery business which was being looked after by his wife Mrs. Mini Shaji. So he flew to Bombay (called Mumbai today) and began his tryst with jewellery design He was impressed by the beauty and the intricacies of antique Indian jewellery and decided to recreate some of the pieces in Kochi at their jewellery unit.
A couple of designs were worked out with the help of a gold jewellery designer and a concept was approved and a design was created which was then converted into a full jewellery set. The jewellery was appreciated by all until it was finally bought by a customer from Mumbai after being in showroom for a good six months.
This led to a serious analysis of the issues on why such a thing of beauty didn’t find buyers. It was decided that such heavy and thereby much more costly jewellery was not to the real preference of Malayalees even though they appreciate a good thing instantly. So relatively mid-range jewellery was decided upon. After analysing how the work of art was converted into jewellery, Mr. Shaji Paul began trying out his own designs inspired by high-end jewellery from Ahmadabad, Jaipur, Ranchi and other places across India renowned for fine traditional jewellery.
Over 4500 designs were drawn and this led to over 2500 actual jewellery creations which involved much work and learning on the job for the goldsmiths. Mr. Shaji Paul’s scientific and inquisitive mind bend led to making the jewellery more geometrically balanced, eye-catching and sturdy.