If you could imagine yourself wearing an indie-boho chic attire flaunting all the elegance of being minimally Indian, you would be wearing a blend of old and new India; indigo-dyed cotton Ajrak parallel pant with a leather embroidered chappal, a Viscous Tussar top with a Silk Tissue woven stole. The unmatched fabric speaks for it and the endemic hues repeat after; Fabindia.
Fabindia manifest complete Indian attire which has a worldwide appeal.
It comes from a weaver you might not know but a tradition you very well cherish.
Fabindia merge indigenous craft techniques with contemporary designs to bring supreme and exclusive products to the modern consumers. It is a weave of all Indian crafts traditions including textile arts, furniture tradition, metal crafts, home décor, pottery and leather crafts.
Fabindia primarily focused on product categories like garments and home, later added jewellery, organic foods and personal care products.
Fabindia now provide occasion, festive wear and fusion garments. They also have some classy old-school chappals and sandals. The new Rajwada collection routed in traditional Banarasi, Silk, Chanderi fabrics is going to ‘be the occasion’. It resembles the grandeur of the Rajwada of the Holkars. It has some fine collections this season especially for kids. Viscous Tussar Embroidered kurtas, Cotton Printed Shirts, Embroidered Jackets make boys look cute and elegant. Cotton Silk Lehenga sets, Churidar sets, Pintucked frocks, Printed Salwar sets make girls look queenly and adorable.
For women, the Silk Banarasi Sari is the iconic wear which has become part of every Indian bride’s trousseau. Fabindia has the largest range of hand-woven ethnic wearables for women. Chikankari, Zari, Mukaish, Aari, Khari, are other trending crafts in demand. The Rajwada collection focuses on using traditional techniques to make contemporary designs. The collection also focuses on Silk Jamdani Saris which has fine geometric designs that accents your beauty. “The Rajwada collection brings royalty, richness and luxury and it also presents the tradition in a modern way”, says Sreedurga Mekkat, store in charge at Fabindia Ravipuram, Kochi.
Fabindia’s enticing range of accessories is already in vogue. Fine crafted jewellery from master craftsmen around the country appear almost entirely in silver or in gold coverings. Some of it comes in metal, beads and even wood. Bangles, Earrings, Necklaces, Nose pins, Anklets to Juda Pins, fabindia absorb every bit of our rich jewellery custom.
And for men, Silk Tussar kurtas, Brocade Jackets and Cotton Dobby shirts are the highlights. Men also get Chikankari, Khari, Kalamkari, Ikat crafts in both kurta and shirt categories.
Sourced from all over India, Fabindia works closely with artisans. Fabindia look to maximize the handmade elements in their products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products. They retain an authentic crafts appeal, are designed with purpose, and use responsible materials.
Fabindia also manufacture beauty products ranging from bathing bars to lip butters. They also have skincare- haircare products, fragrances and specials like kajol, acne control cream and even mosquito repellent.
Fabindia is the trouble-shooter for almost every lifestyle impasse. The Haldi Chandan face mud is one among many solutions you might want for your face care.
Categories under home décor include bed linen, table runners, curtains, dhurries, upholstery fabric along with tableware, lighting and other stationery. Tableware made of ceramics, terracotta and wood will define a simple, well-served table.
The Jal Mahal dinnerware with gilded rims and intricate motifs offer you luxury dining experience.
Furniture for bedroom, living and dining spaces are available in wide varieties of wood and design. Other accents like consoles, mirrors, racks and shelves are also available. Fabindia have some fine entertainment units as well.
Fabindia have a wide deck of organic food ranging from sweeteners to spices. Quality herbs, ayurvedic supplements, and oils are also available in various outlets.
Since 2004 Fabindia has an exquisite place for its organic food products collaborating with Organic India which is the market leader of providing genuine organic products for healthy conscious living. Wide range of products starting from morning tea to dining salad ingredients is available in Fabindia.
This also includes kid-friendly food like snack bar, conserves, jellys, crushes and candid fruits. The spices, pulses, oils, salad dressing, sweeteners, seeds etc are some of the best moving products. Fabindia also have a wide range of supplements like Ashwagandha , Neem, Turmeric, Amalaki etc.
Fabindia provide customers with help support and encourage good craftsmanship. “We have a unique customer feedback procedure that helps the company to run along with changing needs”, claims Durga. “It is now reaching out to young consumers offering them what is exclusive and not available anywhere else, bearing in mind our strong cult following”, she adds. Fabindia have changed its designs as a part of contemporising its DNA.